There’s little doubt that advertising, marketing and public relations campaigns can significantly affect how people think and act. But can the same ‘promotional principles’ be applied to occupational safety and health (OSH)?

The answer is a resounding ‘yes!’

Although you don’t have access to the same financial resources of a multinational consumer goods company, you can still motivate people to think and act differently about health and safety at work via a well-planned and targeted campaign that promotes good OSH practice.

The European Agency for Safety and Health work has created this website to provide a step-by-step guide to how to plan and run effective promotional campaigns, regardless of the size of your organisation.

Contrary to popular opinion, it isn’t complicated. You just have to get the ‘mix’ right, including the right messages, target audiences and other factors. It is not a set of fixed rules; it is purely a collection of recommendations. Pick and choose what you want, adapt them to your individual circumstances.

We hope you will find this toolkit useful!

More info and Published by European Agency

Mas Info en Español :   Publicado por FAMASE el 30/12/2013 (ESP) Campaña “Trabajando juntos para la prevención de riesgos”